Recently I interviewed jewelry sales rep Jo-Ann Gibbons, to find out what this type of selling arrangement is like from the rep’s perspective.
Specifically, I wanted to know: what can a jewelry artist do to help the sales rep sell more jewelry?
Jo-Ann’s insightful answers contain several gems, such as:
“If the products are new or the jeweler is new to the public, I suggest a laminated Introduction Card introducing the jeweler, nicely displayed among the jewelry.
“Also an introduction to the jewelry itself – discussing the stones and other materials used, the quality, free of nickel & lead, etc. This takes the pressure off the selling clerks, and describes the jewelry for sale.”
Read the entire interview here:
Interview with a Jewelry Sales Rep.
Jo-Ann now represents Fifth Avenue Collection jewelry.
Update: Also see Hiring a Jewelry Sales Rep to determine whether you actually need the services of a sales rep, where to find reps, and what to ask a rep you’re thinking about hiring.
