Susan of Photo Jewelry Making has an excellent strategy for getting her jewelry sold in beauty salons:
A privately owned high end beauty salon can be a great place to sell some of your handcrafted jewelry.
The clientele are usually females who spend money on themselves and if you have a tasteful and beautiful display of your jewelry in the store that they can look at while they wait, the chances are they will either purchase something or take your card for future reference.
Call the owner of the salon a week or so in advance.
Tell him or her you would like to come by and show them some of your jewelry and that you would like to present them with a gift for their time.
The gift of a piece of your jewelry will get you in the door and once you are in suggest a consignment arrangement.
Don’t be afraid to ask for prime display space for your items.
Go in once a week and maintain your display and collect your money for your sales!
See more tips on selling your jewelry via salons.
{ 2 comments… read them below or add one }
I have an earring display at a local salon where I sell the majority of my jewelry. The beautician loves the fact that I pay her commission with jewelry. Win win situation!
I have been selling my designs over the last few months at the salon where I have my hair done, as little mini trunk shows and they have been very successful! There isn’t a space to leave them displayed in the lobby where I have my displays or in my stylists room. ( It’s a newer concept boutique salon). But I will recommend that when you have your pieces in a display case, check them frequently if they are sterling as the solutions from perms, hair coloring, etc will tarnish sterling VERY quickly, making the peices look old, unkept and not appealing to purchase – resulting in zero sales! This is from an experience at a higher end salon/ day spa a few years ago.