One of the jewelry blogs I especially enjoy reading is Wexford Jewelers, a family-owned jewelry design and foundry business located in northern Michigan.
If you’re a jewelry blogger too, Wexford’s blog is an excellent example of creating blog posts that interest your customers, help them get to know you better, and develop a bond of trust.
Some of my favorite posts from Wexford:
The family members who take turns blogging for Wexford post about topics like jewelry care tips, how custom jewelry designs evolve, personal stories, and customer stories. Every post expresses the care, attention, and genuine affection their customers obviously receive.
