Comments on: Selling Jewelry Online – Storefront Options

By: Rena Klingenberg

Rena Klingenberg — Sat, 29 Dec 2007 15:50:08 +0000

Mark, That's an excellent point - thank you. To anyone who isn't conversant in creating professional looking graphics: You can easily hire a graphics specialist, on a per-project basis, from places like eLance and ScriptLance. Actually, you can usually hire techie freelancers to do nearly anything to your website you'd like, for a very reasonable fee, via these online services. The more professional your jewelry site looks, the more comfortable people will feel about shopping online there. Rena

By: Mark

Mark — Sat, 29 Dec 2007 14:44:25 +0000

As an owner of an online fashion jewelry store, I can tell from experience that its almost imperative to seek out a good graphic designer before you begin your online store. Internet website, for search engine purposes and customers alike, prefer your page to be updated often to keep it fresh and interesting. This would include sales and holiday events involving some considerable time invested by the graphic designer. My point being is that if you want to eventually take your online jewelry store to the next level, be sure to invest enough time either learning HTML or finding someone reasonable and more importantly talented to help you. The costs can really add up.

To see an example of a Holiday banner check out my website at http://www.levitaonline.com. Feedback is always welcome.

By: Rena Klingenberg

Rena Klingenberg — Sun, 16 Dec 2007 06:46:09 +0000

Hi Beth, I've purchased fantastic jewelry tutorials in both PDF and video (DVD) formats. Examples of artists who create jewelry tutorials in PDF format: Eni Oken and Delia Stone. Examples of artists who create jewelry tutorials in video/DVD format: Janice Abarbanel and Matthew Nix. Christine Ritchey wrote an article on how she and her partner create and sell PDF jewelry tutorials. Also, I have a quick list of tips for creating your own jewelry tutorials. If you sell your tutorials in hard-copy format (a physical book or DVD), you can't use ClickBank or PayLoadz at this time - they're only for downloadable products. Instead, your best bet for selling hard-copy tutorials would be to use an "on-demand" publisher like LuLu.com, which prints a copy of the book or burns a copy of the DVD whenever someone orders it, and handles order fulfillment for you. I use LuLu for printing and selling the hard copies of my books, and I'm extremely happy with the quality of their printing, order fulfillment, and shipping.

By: Beth Millner

Beth Millner — Sun, 16 Dec 2007 01:54:53 +0000

I was wondering how you create a tutorial to sell online? Being that I have never purchased one, I have no idea how they are made… So, do people usually make a PDF or are they usually videos?

~~
I Totally Agree=
“Instead of spending a lot of your time fussing with shopping carts and other technical issues on your own, you can leave the techy stuff in the hands of experts – and spend more time creating and marketing your products.”