If you are at a church event, offer religious influenced jewelry such as crosses. At some events, offering a % as a charitable donation might influence sales.

My cousin in Denver sold over $4,000 in jewelry at one church event last month. She was selling simple semi-precious stone slab pendents hanging from silver-plated chains with a retail of $75 or less. She and my Uncle demonstrated how the pendants were made, told stories about the availability of the stones which they dug, cut and polished themselves. It was the combination of personal connection, storytelling and demonstration that drove her sales. She also handed out business cards and took custom orders which earned her another $800.

So it is possible even in a down economy to connect with people and make sales.

Think of your customer’s needs first and them fill them.

Hope this helps.