In this week’s issue of my Jewelry Business Success News ezine, I shared one of the great experiences I’ve had with doing jewelry shows at an assisted living center for elderly people.
I highly recommend giving this type of show a try.
In addition to having a good selling venue, you’re also providing a wonderful service for residents of the Home, who have a hard time getting out to shop for gifts – and for themselves.
A Ladybird's Luck - hand knitted wire mesh and glass bead cuff, by Mishimon Designs
Monique Fowler of Mishimon Designs also did a jewelry party in a retirement home this week.
She too had positive results with her show there, and says, “I can’t recommend this niche market enough to other jewellery artists out there.”
Monique urges you,
“Christmas is fast approaching, so if you’re planning to try out this type of stall, don’t waste any time in contacting your local retirement homes and finding out who is interested.
They may even have an existing Christmas fair – I was lucky to come across one through a family member’s work connection.”
For the best success, see Monique’s excellent Tips for a Jewelry Show at a Retirement Home.
And if you didn’t already see my newsletter article on one of my experiences with this kind of show, you can read it here: An Unexpected Blessing at a Holiday Craft Show (a true Christmas Story), in the back-issue posted on my website.
As both Monique and I experienced, you will find yourself in a lovely win-win situation with this type of jewelry show!
You can find more of Monique’s jewelry in her Mishimon Designs etsy shop.
{ 5 comments… read them below or add one }
Excellent advice about selling jewellery . Just wondering if you have any advice about blogging on Jewellery?
I guess I’ve never thought of this because my assumption is that the price point would have to be on the lower end due to people being on a fixed income. As in under $30 or so. Is that generally true?
Wow! Gorgeous cuff bracelet !! Thanks for the tips.
@Sea Glass Jewelry – It depends on the retirement home; some homes cater to more affluent residents, others to less affluent.
However, either way, you’re right about the fixed income and general tendency to spend less.
I would recommend going in with a nice array of items between $8 and $50 – including clip-on earrings and easy-to-put-on necklaces and bracelets for the older ladies, as well as cool gifts they can purchase for their children, grandchildren, and great-grandchildren. Also simple pouches or gift boxes to take care of their gift-wrapping. You’ll be very warmly welcomed and have a lovely time as well as a nice profit!
@Anne – I have an article full of tips on blogging for your jewelry business here:
Jewelry Blogging Tips for Success.
Hope this helps!