Jewelry parties are one of the best ways for us to sell our work.
There’s no competition from other vendors, and no selling expenses like shop commissions or booth fees.
Just a group of customers who are friends of the party hostess – all ready to start trying on jewelry and have fun shopping.
If you want to keep scheduling more parties, one of the most important things you can do is to take exceptionally good care of each customer at every party.
Happy party guests very often want to host a jewelry party of their own.
Diana Kirkpatrick shares some wonderful tips for providing outstanding customer service at parties, in this new article:
Customer Care at Jewelry Parties.
This article also contains some examples of Diana’s intricate, tribal-influenced jewelry designs.
{ 4 comments… read them below or add one }
I’ve been thinking about Jewelry Parties lately and have had a few women I know ask me about them. I guess I just am having trouble coming up with a format. Tupperware parties or Pampered Chef parties, have a format. You cook, show what the different pieces are good for, etc. I’m just not sure if I walked into a house and set up my jewelry on a table, it would make for a good party. Any suggestions are welcome.
I had never even thought of Jewelry Parties as a way to sell my jewelry.
As I was reading your question, a couple of ideas entered my mind:
Display
An easy way to carry and display your jewelry would be in a scrapbook type fashion. You could design the pages that would complement your pieces and they would already be “packed” and easy to transport and show.
You can also purchase remnant card stock in bulk with varied sizes which are perfect for using as earing cards and in displaying necklaces or bracelets.
You could offer free pieces or a discount for someone hosting a show or based on the amount of sales for that party.
I hope this helps!
Carrie
@Amanda,
In my experience, people tend to be impatient with party games and just want to get to shopping and trying on jewelry with their friends.
So I plan mine as an open house with about a 3-hour timespan, so people can drop in and leave again, bringing a friend or meeting friends there.
Some people don’t have much time to stay when they go to a jewelry party, so I don’t want to take up any of their time with a game when they could be shopping!
@Carrie,
That scrapbook-style jewelry party display is a wonderful idea!
It would also be an easy way to pass around the jewelry for everyone to see – especially at parties in small apartments or workplaces where there isn’t room to set up a display.
Thanks so much for sharing this great idea!
Rena
I have a retail store but started out years ago doing parties. I found that people like to shop and talk with their friends at the same time and really dont’ like a planned program. If you set up a display of your items on the dining room table with a pretty cloth and maybe grouped but color or type piece (pendant, necklace, earring, etc) that works best. Make sure there is plenty of room for them to browse. Also, make sure the prices are clear and well marked so they don’t have an excuse to put it back and forget about the item. I provided trays or little tupperware containers as “shopping baskets”. Also, you can have prizes as you go, like a drawing every half hour for a prize, and they need to be present to win (for the drawing have them write down their name and phone, and email and then pick…oh, then you have their info for your database!) It’s also fun to do a prize for the first guest that brings a friend or the one wearing the most jewelry…the prizes go over well and act as a party game. good luck!