Your jewelry packaging affects the overall impression people have of your jewelry – and of your business.
Customers expect special gift packaging, tags, bags, etc. when they buy (or receive) artisan jewelry – and the more special the packaging, the higher the perceived value of the jewelry.
For creative folks like jewelry artists, it can be really fun to come up with a “signature” style of jewelry packaging that’s memorable, not generic.
I came across a blog called The Dieline that features packaging ideas and designs for all sorts of products – including jewelry, as in this entry about Vera Wang’s stunning all-black packaging for her Ready-to-Wear line.
There’s lots of packaging inspiration on The Dieline blog that you can adapt to your jewelry business – especially in posts from the “Fashion” and “Bath, Beauty & Health” industries.
Have fun!
{ 1 comment… read it below or add one }
I was so interested to read more about what this tip was going to say. However, I can not read the article. Is there any way you could e-mail it to me at ealepak@yahoo.com. Thank you so very much. your blog is so very impressive and helpful
