Packaging is the icing on the cake when it comes to jewelry sales.
Dawn Woodward makes lovely, custom-sized gift bags for her jewelry. She says:
“I want to give my customers something different, something indulgent and unique when it comes to a paper bag to wrap their jewellery purchase in.
“I’m going to share with you how I make a bag like this in just 5 minutes (Yes, FIVE!) - and how they can help to increase your jewellery sales.”
See Dawn’s lovely gift bags - and her instructions for making them - in her article, Gorgeous Paper Gift Bags to Make…and Wow Your Customers.
A reader named Swedie adds this tip:
“As an addition to the gift bag article: If they want to have their own company name on the bag, they can design a rubber stamp to have made, or they can have small or large stickers made to attach to the bag.”
{ 2 comments… read them below or add one }
I bought a case of white lunch-type bags at Sam’s Club. I purchased clear address labels from Staples. I used the same layout that I use to print my business cards but adjusted it to fit the labels and printed away.
My customers cannot possibly forget who I am because I use a mini version of my business card as my hang tag, include a business card with every purchase, and now have my contact information on the bag. I wondered if it might be overselling but I’ve had customers thank me for being so thorough.
Thank you for sharing your idea of making gift bag. I think it is a unique way to make the customer remember you and your business name. I can’t wait to try it!