Question: I have sold my jewelry privately, and I want to expand to the online / international market. I priced my pieces for my time and materials, and also keeping in mind that my focus is clients within a mid- to high-income range. What do you think, and do you have any suggestions for growing in the fashion / celebrity markets?
Answer: For selling jewelry online to a high-end market, your best bet is to spend some time surfing the Web to find sites / blogs that cater to that market. Then work on getting links from those sites to your site or online jewelry storefront.
One of the best ways to get one of these sites to link to you is to create an article or other content specifically for that site. You can sometimes figure out some really useful content for them after poking around their site a bit.
Here are some resources you can explore regarding selling your jewelry to the fashion and celebrity markets.
The first one is an interview I did with Gretta Van Someren a few months ago, where several of the questions deal with the celebrity jewelry and fashion market:
Also see Amy Peters’ experienced advice:
Here’s an article (not by me) about placing products in celebrity gift bags:
And an article on it in Bella Online:
Also, if you’re not already using the “Switchboards” online forums, I highly recommend them; you’ll find lots of jewelry artists working on a high level who participate in this forum, and lots of discussion that will help you:
I hope this helps! Best of luck to you as you enter this new jewelry market.
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