Karma and the Art of Promoting Your Jewelry Business

by Rena Klingenberg on March 17, 2008

Carolina Gonzalez of My Little Magick Shop says,

“Making promos has proved to me to be a wonderfully effective way to grow a home-based business.

They let people sample the real quality of your work, actually they let them know why you stand above the rest!

Go through that part in your craft inventory you never dare to use. That lace that is just too beautiful and you have been saving project after project. Those lampwork beads. That ribbon.

Anything that transmits luxury to you will transmit it to your customers.

Make a special packaging, add that extra touch, and your promos will stand by itself and become a future sale!”

Learn more about how Carolina makes magical promotional items for her business (and see lovely photos of the promos she creates!) in her article Making Promos - the Importance of Giving for Your Business.

As Carolina says, promos are “good karma insurance” for your business – there is nothing more true than “prosperity cannot be reached without generosity”.

{ 3 comments… read them below or add one }

Charlene Anderson 03.20.08 at 11:12 am

I always include a little extra with packages I send out (and I send about 100 packages a week). I include packets of beads, findings, etc. I have bought items and lots in bulk to make my little karma packets. My customers love getting a little extra and I feel good giving.

Char

G.V.MOHANAN 03.28.08 at 1:58 am

This is very interesting.

FashionAndBeyond 04.02.08 at 2:37 pm

I am very new in the online jewelry selling business. I have created a website, but am having a hard time generating traffic. since, I am a starter right now-I don’t want to spend much money at this point. I don’t know very many people. I am running very good discount sales on my website, but in vain. Does anybody know any affordable and effective technique to sell jewelry online? I do send out newsletter but to very limited people.
Thanks
FashionAndBeyond

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