A major challenge in selling your jewelry online is building trust with potential customers, since they don’t get to meet you face-to-face.
One way to build customers’ confidence in you is to share true stories about your jewelry and your business.
I came across an excellent trust-building story at Fine Jewelry by JR Dunn Jewelers.
It expresses the company’s trustworthiness and standards while establishing its history:
“The House of Gems was robbed during the first year (1969) and every piece of jewelry was taken, including customers’ repairs. Ann Marie and Jim R. Dunn went from door to door informing clients and reassuring them that their prized possessions would be replaced. The Dunns paid for the stolen jewelry out of their own pockets to preserve their reputation for integrity and trust.”
From this story, potential customers can be reassured that JR Dunn has been selling jewelry for at least 40 years.
But they also see the trustworthiness and high level of customer care they can expect from this business.
Think of stories you can share about your own jewelry or jewelry business – and put them on your jewelry blog, website, or other marketing literature!
{ 2 comments… read them below or add one }
Great tip – as a small business owner who is in the exact same position, I appreciate the feedback on how to build trust with my potential customers. I certainly haven’t been in business 40 years, but whatever I can do to build trust will help!
I think metal clay is hands down the most revoutionary medium to hit the jewelry crafting market.It can accent a artists existing skills in beading or lead to a entirely new path in their expression.I have found to be endlessy entertaining and consistantly inspiring.It has also open my once “beads only” jewelry business into a flourishing online store.If you haven’t tried I highly recommend for you to take a class.