A few years ago I started exploring social networking on the Internet, to see if it could bring more traffic to my websites.
At first I just dabbled here and there on a few social networking sites, testing various strategies to see what brought me more visitors and what didn’t.
I already had a fair amount of traffic before I started these experiments – but during the first six months of playing around with social networking, the traffic and sales for my websites tripled. And they haven’t let up.
So I’ve spent the past couple of years learning everything I could about all kinds of social marketing – especially how to use it to promote an online jewelry business.
If you’ve tried to sell your jewelry online, you know that no matter what kind of online storefront you have for selling your jewelry – whether you sell via Etsy, eBay, your blog, your own website, etc. – you have to do your own marketing if you want to sell your jewelry.
And if you want to have control over your own traffic and bring interested customers to your online jewelry business, social websites are the “power tools” you need to be using.
I’ve found out which social sites really help you connect with potential customers, and some simple but effective strategies for using them to build your online jewelry business.
I’ve laid it all out for you to follow, step-by-step, in my new book, Social Networking: Sell Your Jewelry Online the New Way.
This book is now available.
It’s the complete guide to selling more of your jewelry on the Internet in this exciting new way.
{ 5 comments… read them below or add one }
I’ve also been finding social networking is vital to bringing in traffic. The work is time intensive in the beginning but it does bring in the rewards after a few short months. Another benefit is that you meet some great people along the way.
Fair Winds and Calm Seas,
Deborah Leon
http://www.mermaidspurseseaglass.com
Social networking affords artists of all types a platform for gaining customers as well as recognition from their peers. I agree it is very time consuming but it is free! There are many to choose from and I appreciate it when someone has already done the homework for me. I am a sea glass artisan and have been in the business for years, yet I have witnessed this industry sky rocket in the last 12 months from social networks dedicated to this specific type of art.
I think it is great that you have written a book on internet marketing that targets jewelers specifically. As a member of the internet marketing community, I have seen the importance of social media participation multiply exponentially over the last two years…jewelers, GET ON BOARD!
I am on Facebook and also Twitter. So far they have not brought any sales to my website.
I am just starting to branch out into online social networking, and it is daunting. I’ve now got a blog, a Twitter account, a Facebook shop page, a Linkdin account, and am looking into Squidoo lenses. But I don’t know what do with any of them ; ) And I don’t know how anyone has time to stay active with all that stuff, maintain their online shop, AND create jewelry! I’m hoping that after the first few months of establishing this network, I will be able to spend less time on my computer, and more time creating.
Happy selling to all of us!
Dawn