Focusing on Jewelry Business Success for 2009

by Rena Klingenberg on December 31, 2008

Focusing on Jewelry Business Success for 2009

By Cheryl Coccaro

Note from Rena:  Multi-talented jewelry business entrepreneur Cheryl Coccaro sent me this motivational article on how to focus your efforts for greater success in the coming year.  I wish you every success in achieving your jewelry business dreams!

As 2008 comes to a close, I want to share some thoughts of mine which have the potential to make 2009 your best year ever!

Where is your focus?

If you don’t know where you should be focusing, then you won’t succeed as much as you can in the New Year.

To me a lack of focus appears to be a major cause of jewelry artists not succeeding as they had hoped.

If you try too many ideas at one time, it’s very difficult to succeed. When your steps are divided it’s harder to focus and you might make mistakes.

Unfortunately, jewelry business mistakes are often costly tend to result in spending more than you make.

Know what you want to achieve in 2009, focus on it, and go for it.

Make the first step and then another, as each step brings you closer to achieving your goals.

Choose to invest in what you need, rather than in what you want, to achieve your goals.

Ignore everything else!

For example, if your goal is to sell on Etsy, then focus on setting up your shop, learn how to take sharper photos of your work, and create your items with care and precision.

After all, your work is a reflection of yourself.

Ignore everything else until you have achieved one goal – and then move on to the next one on your list.

The second goal comes easier than the first one!

If your goal is to have a jewelry website, then check out some free websites. 

Don’t forget that you’ll also need to promote your website in order to have sales.

So you may also decide to set up a blog to help promote your site.

Taking one step at a time prevents you from overloading your mind, which is a major cause of mistakes.

So write down what steps you’ve taken and you will see your success!

This will help you remain focused.  Seeing your goals helps you achieve them.

Nothing happens overnight, and you need to be ready to persevere for at least 3 months to see any results.

You can’t expect to make sales if you put up an item on Etsy but don’t promote your shop.

Instead, you need to focus on making your Etsy venture a success – by listing items often, marketing constantly, and being consistent to get things moving.

Persevere and give yourself those 3 months – and then make a change and wait another 3 months to see if you have results.

Setting goals and focusing on them one at a time will assist you in achieving success, no matter how small.

Remember to take it one day at a time, and I’ll see you at the top!

Wishing you much Success in 2009!

- Cheryl Coccaro

Internet marketer, author, entrepreneur, and jewelry designer

{ 6 comments… read them below or add one }

Teri December 31, 2008 at 7:24 pm

Great list! Finding a way to direct your efforts in some specific directions will really help. And, even though I worked on some of these things in 2008, I know I have to fine-tune these each year, adding to, improving, updating, etc.

Jewlery January 2, 2009 at 9:44 pm

I am one of those that tends to spend more than I am making, but I just love to create new jewelry. I can’t help myself.

Jennifer McGann January 4, 2009 at 2:19 pm

Hello! I am forever looking for GoreTex String. Does anyone out there know of a good source?

Pandora Charmed January 6, 2009 at 3:18 am

i guess that’s the problems with people… we just can’t wait. We want instant gratification even if deep down, we know that it should take an ample amount of time to really reach our goals…

Gardella January 7, 2009 at 8:46 am

It’s easy for an artist to get caught up in the art and put business functions on the back burner.Thanks for the good article.

The Bead Dreamer January 8, 2009 at 9:46 pm

Cheryl makes a good point about investing in what you need rather than what you want. Beads are soooo pretty and when you go into a bead store it is hard to resist. I am trying to look at my own beads with the same freshness and when I first bought them and not buy more than I really need. Wish me well…

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