A market niche is a small, specialized, profitable market.
Finding and serving jewelry market niches can be a good way to develop a strong base of repeat customers and customer referrals.
It can also give you an edge when it seems like everywhere you go, everyone’s selling jewelry.
Christina Parker of Precious Sadie’s says her approach to creating jewelry “gave me a jewelry niche market that led me into a show where I might not be considered otherwise, because of the other jewelry artists.”
In Ideas for Jewelry Niche Markets Christina generously shares how she evolves the various jewelry niches she serves.
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Great ideas, Christina – and thanks for sharing! I think each of us has a small market of repeat customers, even if it’s just our mom and sister. Being male, I am not able to try my designs myself, so I volunteer my friends and colleagues (I’m a teacher, so there are lots of women around!) I take a pair of earrings to someone I know and ask then to wear them for a couple days and let me know if they received compliments, if they felt good in their ear, and if there was anything they might change. You’d be surprised on what people will tell you! More often than not, it is a viable suggestion that results in a better product. My niche is evolving into using hammered silver to create bigger yet lightweight earrings which are appealing to women 35-years and up. Anyone can string beads, but it’s hard to find unique silver earrings. And by refining my production techniques, I have been able to keep the price affordable.
~Matt
http://www.matthewweld.blogspot.com
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