Several years ago I met Cheryl Coccaro on a jewelry making forum.
She always impressed me as a person who not only made great jewelry but was also the most proactive entrepreneur I’d ever met.
Whenever Cheryl sees a gap in the market for something, she creates the product or service that perfectly fills that gap – and voila! A new stream of income for her jewelry business.
Over the years I’ve watched as Cheryl has written ebooks and tutorials, created jewelry displays and cases, helped other jewelry artists build websites and sell on eBay . . . there’s no limit to what she does.
The secret is her mindset – “Just Do It!”
Well, Cheryl “just does it” with everything she sets her hand to.
And now I’m thrilled to share with you my interview of Cheryl Coccaro:
Cheryl Coccaro – a Jewelry Business Success Story
Entrepreneur Cheryl Coccaro specializes in finding needs and filling them. As a result, she’s built a one-person, multi-faceted jewelry business that provides a variety of products and services. Enjoy her “just do it!” success story.
{ 5 comments… read them below or add one }
This interview was awesome! In the dulldrums of the winter, you have fired me up! I am ready to move forward!
Very inspirational.
Thank you!
Thank you, Lyn!
I agree, seeing what Cheryl is up to always gets me off my behind and working on something new!
She’s a very generous and motivational person – and her “Just Do It” outlook is contagious!
Rena
HI , I would love to set up a website with very afforded sterling silver, and as we are in a credit crunch , i really dont know the best way to go about it, I really need help
Like Cheryl, I too am trying my hand at jewelry shows in my own home. I’ve done the craft shows, expos, and other good venues, but really hate all the packing up, setting up, taking down, hauling home of my jewelry. As you may guess from my website, I’m also a personal chef, so here’s what I’m doing: Inviting friends to host a party at my home (they send the invitations on postcards I provide). I then provide snacks and beverages while they shop. It’s a win-win. I’d love to hear from anyone else who has tried this, and their level of success. Thanks!
Hi Shirley, yes, I’ve known a number of jewelry artists who hold their jewelry parties in their own home, and simply have the party “hostess” invite her guests to gather there.
It seems to work well, especially since it eliminates one of the most common issues that prevents people from hosting a jewelry party – it’s not convenient to hold it in their own home for whatever reason.
I think your idea is fantastic, especially with your addition of foods prepared by a chef! Who could say no to that PLUS jewelry?
I wish you much success with holding your hostesses’ jewelry parties in your home, and I’d love to hear how it goes for you!