Jewelry Marketing

Lego Jewelry

by Rena Klingenberg

This Lego jewelry caught my eye at the Brick Magic Festival for Lego fans this weekend: If you’re used to seeing (and stepping on) these colorful little pieces of plastic at your house, I thought you’d get a smile out of these! They were on display at the vendor table of Brick Forge – along [...]

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Promote Yourself in the Fall Business Women Online Expo

by Rena Klingenberg

Don’t miss this opportunity to network and gain free, positive exposure for your jewelry business – right at the time of year when exposure can lead to sales and other good opportunities.

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Why I Bought This Scarf

by Rena Klingenberg

Insights into why tourists buy handmade items, including handcrafted jewelry.

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Are Wristwatches Becoming Obsolete?

by Rena Klingenberg

Please share your comments on whether the clocks built into cell phones and other electronic gadgets are replacing our need for wristwatches.

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Ideas for Naming Your Jewelry Designs

by Rena Klingenberg

Jewelry artist Joan shares five great ways to come up with the perfect names for your jewelry designs.

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How Do You Choose a Jewelry Color Scheme?

by Rena Klingenberg

What I’ve discovered about jewelry color schemes and how they affect my customers’ purchases. How do you choose colors when you design jewelry?

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Encouraging Customers to Keep Buying Handmade

by Rena Klingenberg

Find out what attracts customers to buy handmade items – and how to encourage them to keep coming back for more.

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