Jewelry Marketing

Jewelry artist Joan shares five great ways to come up with the perfect names for your jewelry designs.

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What I’ve discovered about jewelry color schemes and how they affect my customers’ purchases. How do you choose colors when you design jewelry?

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Find out what attracts customers to buy handmade items - and how to encourage them to keep coming back for more.

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Tips from professional designers on getting media publicity for your handcrafted jewelry business.

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A recent survey reveals the people who are planning to spend the most on jewelry during the remainder of this year. Find out who they are and how to get your jewelry in front of them.

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Mystery boxes spark curiosity and a lot of local buzz for a fine jewelry business.

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Try this customer relationship-building tip to help potential jewelry buyers feel comfortable with shopping from you online.

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Grow a lovely collection of useful, artistic items by bartering your handcrafted jewelry for products made by other artists. See what my latest barter yielded!

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How one jeweler gets her slow-moving pieces to sell.

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