From the category archives:

Jewelry Marketing

Promote Yourself in the Fall Business Women Online Expo

by Rena Klingenberg on September 15, 2009

Don’t miss this opportunity to network and gain free, positive exposure for your jewelry business – right at the time of year when exposure can lead to sales and other good opportunities.

{ 4 comments }

Why I Bought This Scarf

by Rena Klingenberg on July 19, 2009

Insights into why tourists buy handmade items, including handcrafted jewelry.

{ 1 comment }

Are Wristwatches Becoming Obsolete?

by Rena Klingenberg on June 5, 2009

Please share your comments on whether the clocks built into cell phones and other electronic gadgets are replacing our need for wristwatches.

{ 26 comments }

Ideas for Naming Your Jewelry Designs

by Rena Klingenberg on May 4, 2009

Jewelry artist Joan shares five great ways to come up with the perfect names for your jewelry designs.

{ 14 comments }

How Do You Choose a Jewelry Color Scheme?

by Rena Klingenberg on February 21, 2009

What I’ve discovered about jewelry color schemes and how they affect my customers’ purchases. How do you choose colors when you design jewelry?

{ 16 comments }

Encouraging Customers to Keep Buying Handmade

by Rena Klingenberg on December 16, 2008

Find out what attracts customers to buy handmade items – and how to encourage them to keep coming back for more.

{ 0 comments }

Getting Press for Your Jewelry

by Rena Klingenberg on November 10, 2008

Tips from professional designers on getting media publicity for your handcrafted jewelry business.

{ 0 comments }