A while back, a jewelry artist told me she felt boxed in by her customers’ expectations. She had become successful with a particular style of jewelry she created, but she’d gotten really tired of making it. She yearned to create new, different jewelry items – and felt jealous of the creative new directions she saw [...]
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About a year and a half ago I had a glimpse into the future. While visiting the Museum of Science and Energy in Oak Ridge, Tennessee, I went to a presentation given by one of the museum’s scientists. He told us about several of the fascinating scientific advances that were being worked on then at [...]
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It seems like every day we hear about more and more things we “should” be doing to grow our businesses. We’re supposed to be engaging with people in all kinds of ways. Saying “yes” to everything. Blogging, Tweeting, Facebooking, publishing newsletters, emailing, and re-listing / updating online storefronts. Frantically promoting our jewelry all over the [...]
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I’ve done it, and you probably have too. I’ve looked at what another jewelry artist was creating or selling – and measured myself against them. I asked myself (anxiously) – am I “better” or “worse” than they are? If I decided I was better, I felt a sense of relief and maybe even achievement. If [...]
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Do you ever feel totally out of touch with your jewelry business? Uninspired to create anything new? Maybe even bored or frustrated with the whole thing? I go through spells like that sometimes. And when I realize I’ve reached that point, I know it’s time to get away from it for awhile. And I mean [...]
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Can turning down jewelry orders actually be a good thing for your business? When I first started selling my handmade jewelry, I never turned anyone down. I needed the money, and I didn’t have much of an established customer base. So unless the project involved skills or tools I didn’t have (and couldn’t acquire quickly), [...]
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Many jewelry suppliers seem to carry the same items we’ve seen elsewhere, and it’s hard to find anything temptingly unique there. Luckily, BeadShop carries wonderfully different jewelry making supplies, with an especially tempting array of earthy, ethnic components – including antique beads. Janice Parsons, owner of BeadShop, has kindly offered my readers a 10% discount [...]
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