A couple of years ago, Deira Gerritsen wrote an article for my site, describing how her jewelry line grew from an inspiration.
Today I just published a followup article she sent me:
From Inspiration to Salvation - Update on Body Rocks Jewelry
Deira Gerritsen's moving story of how her jewelry, designed for beauty and healing, took on a new purpose after her son was diagnosed with cancer. Read more
Blogging and independent creative businesses fit very well together.
Most indie jewelry artists have a blog of some sort. It may be anything from an artist's journal documenting the jeweler's design process and personal creative evolution, to Read more
Question: Where can I get self-adhesive plastic hangers for the backs of my earring cards?
Answer: I know of two excellent sources for these adhesive earring card hangers. The hangers can be used to turn any earring card into a hanging card, but they stick best to non-textured paperstock cards Read more
Question: I have read your Ultimate Guide to Your Profitable Jewelry Booth ebook cover to cover. We have done a show at a church festival, a horse show when it rained constantly, and a Market Place Fayre. We are doing very, very badly. People walk by (and even other vendors) and say that our jewelery is really nice, and people stop to browse, but very, very little is selling. Are we at the wrong venues? Is our marketing too low key (we're using mostly store-bought display stands)? We talk to people but don't pounce on them when they stop at our table. We've purchased very nice decorative pouches to put purchases into. We're ready ahead of time. HELP! We're registered for a craft show in November and would love to do very well there. What are your suggestions?
Answer: Thank you for writing, and for reading my e-book!
As I read your message, these are the things I felt most strongly about the situation you're experiencing: Read more
Yesterday issue #61 of Jewelry Business Success News went out to all email subscribers.
In addition to several helpful resources and links, it also contains the article "Your Jewelry on Stage", and a fairs and festivals calendar that helps you locate quality venues for selling your jewelry. Read more
If you use (or are thinking about using) PayPal to accept payment for your jewelry sales online, I highly recommend Read more
Question: I have sold my jewelry privately, and I want to expand to the online / international market. I priced my pieces for my time and materials, and also keeping in mind that my focus is clients within a mid- to high-income range. What do you think, and do you have any suggestions for growing in the fashion / celebrity markets? Read more
With all the jewelry display related posts here lately, you may have guessed that I've been working intensely on my new Jewelry Display Ideas website - and you'd be right!
I've just set up a brand new, very cool feature there for sharing your jewelry display & packaging photos, ideas, tips, and stories.
It's fun and easy - just Read more
Kerry Collett shares four of her gorgeous, unique mosaic and wood jewelry displays, and how she made them (she says they were easy!).
They're very cleverly designed, and on two of them Read more
A growing awareness of ecological and human rights issues involved in the gems, metals, and jewelry industries is fueling a powerful movement in the jewelry marketplace.
As jewelry customers learn more about environmental and human atrocities associated with mining and jewelry production, a market for "ethical jewelry" has quickly picked up momentum.
Of course, celebrity involvement in any trend increases its popularity Read more
